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By providing women in the most desired locations with high quality, hand and heart made fashion jewellery designed in Denmark.

our brand values

Pilgrim has more than a few brand values – we have many! But these are at the core of our business, our hearts and our brand spirit. These values represent our foundation - our soul - and are part of the Pilgrim DNA.

brand philosophy

Jewellery is our life, it’s all about dreams, hearts, style – it’s our epicentre. We take pride in keeping the brand authentic – never trying to be something we are not. Staying true to who we are and where we come from.

Pilgrim is still about going out and seeking new things, new ways, and new journeys. It is not all about the goals, but also how you get there. We are a living brand in constant motion and development – continually improving and strengthening the brand.

It has been an amazing journey. For over 30 years women all over the world have embraced our look and the brand and today Pilgrim has grown into the fashion and jewellery scene, as a keeper. There’s a scandi-cool approach to design and the business is international.


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